The goal of a great tag line is to make sure that the consumer remembers it. Some companies have done this so successfully that they have had the same tag line for more than a century. If it ain't broke, don't fix it.
Disney promotes itself as "The happiest place on earth." Hmm ... according to research, Norway is the happiest place on earth.
Nike says "Just do it." The slogan first appeared in 1988.
Capital One's slogan is "What’s in your wallet?" The company has been using this slogan since 2000.
Budweiser says it is "The king of beers." Unfortunately, many don't agree with this self-assessment of their libation.
L’oreal boasts, "Because I’m worth it." A variation of this slogan is "Because you're worth it."
Staples insists, "That was easy.' The company has also incorporated an "easy" button into its ad campaigns.
Burger King wants you to "Have it your way." Remember, "hold the pickle, hold the lettuce, special orders don't upset us ..."?
MasterCard wants you to know, "There are some things money can’t buy, for everything else there’s MasterCard." This ad campaign has been in play for nearly two decades.
Bounty is "The quicker picker-upper." This works because it is catchy and memorable.
Federal Express wants you to use them "When it absolutely, positively has to be there overnight." The campaign was designed to promote their overnight delivery services.
Yellow Pages wants you to "Let your fingers do the walking." Unfortunately, our fingers walk over to Google more than they do to the Yellow Pages.
American Express reminds you to "Don’t leave home without it." This campaign was put into play in 1975.
AT&T wants you to "Reach out and touch someone." Umm ... they might want to rethink that suggestion.
Campbell’s Soup is "M’m! M’m! Good!" The tagline has been in play since the company's first radio ads in the 1930s.
Charmin reminds you to "Please don’t squeeze the Charmin." Who remembers cranky Mr. Whipple?
Wendy’s wants to know "Where’s the beef?" This innovative ad campaign featured sassy granny Clara Peller asking the timeless question.
Wheaties is "The breakfast of champions." The company used athletes to help promote the campaign.
Hallmark is for "When you care enough to send the very best." This tagline has been in effect for longer than most of us have been alive.
Morton Salt guarantees, "When it rains, it pours!" In other words, no more clumpy salt.
M&Ms guarantee that "The milk chocolate melts in your mouth, not in your hand." OK, so we put this to the test, and well ... it depends on how long you hold it in your hand. We've all had to pry the colorful candies out of the hands of an uncooperative 2-year-old.
Meow Mix lets you know it "Tastes so good, cats ask for it by name." That's pretty tricky! See what they did there?
DeBeers says "A Diamond is Forever." Can't argue with that.
Verizon Mobile asks "Can you hear me now?" OK, but the Verizon guy works for Sprint now. What does that mean?
Timex insists that "It takes a licking and keeps on ticking." Again, snappy and easy to remember, but gets the point across, makes for a memorable ad campaign.
Heineken insists that "Heineken refreshes the parts other beers cannot reach." Like ... feet?
US Postal Service says "We deliver." Now, if only they'd deliver to me, not my neighbors.
Kentucky Fried Chicken is "Finger Lickin’ Good." This tagline has been in place since 1956.
McDonald’s says "I’m lovin’ it." The company has been in business since 1940.
Telus insists "The future is friendly." This Canadian telecommunications company backs it up with some of the cutest commercials.
BMW is "The Ultimate Driving Machine" Whew! We're glad it's not the ultimate washing machine.
Clairol asks "Does she or doesn’t she?" Can you tell if it's natural?
John Deere says "Nothing runs like a Deere" The company has been in business since 1837.
Rice Krispies go "Snap! Crackle! Pop!" The company even names three little elves Snap, Crackle and Pop to support the tagline.
Lay’s challenges "Betcha can’t eat just one." Betcha you're right.
Maxwell House is "Good to the last drop." This ad campaign was implemented over 100 years ago, in 1915!