It's G-r-reat! That's what most people say when asked about this quiz, but only a pro could nail down all the slogans in this quiz! Can you?
When it comes to company slogans, they're almost as important than the actual product! Would you remember the breakfast cereal if they chanted "It's okay?" Probably not! Companies are forced to come up with slogans that'll beat out their competitors, and that's what has hopefully made you remember all the slogans in this quiz!
In a battle between brands, a catchy slogan is what could make the difference between being the best-seller versus coming in second place. When deciding on batteries, would you go with the one that's "trusted everywhere" or would you want the one that "keeps going and going?" Regardless of which you choose, chances are you picked them because you could remember them and that all starts with their slogan!
Some commercials had you wanting to eat the "breakfast of champions" every morning while a milk mustache had you asking one question repeatedly. If you were in the mood for fast food, you probably debated if you were "lovin' it" or if you wanted to "have it your way." All athletic brands were paling in comparison to the one telling you to "just do it."
Having a catchy slogan is a huge marketing tactic, and it's clear that it works to the immense benefit of some. From McDonald's to Apple to State Farm, how many of these slogans can you match to its company? Are you ready to prove your worth?
Just do it!
Kellog's Rice Krispies were first sold in 1928. Because the cereal is made of rice grains that are cooked, dried and toasted, when milk is added, they make those distinct "snap" "crackle" and "pop" sounds that inspired Kellogg's slogan.
A few years ago, Burger King ditched its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way." The new slogan is intended to be more personal and promote self-expression. It may seem odd for a fast-food chain to promote individuality, but Burger King isn't the only company trying to project a hip, non-corporate attitude to gain more customers nowadays.
Tony The Tiger has been on the box of Frosted Flakes Cereal since 1952. The cereal, formerly known as Sugar Frosted Flakes, has had a few memorable taglines over the years, such as "They bring out the tiger in you" and "The taste adults have grown to love." But the most popular line is, of course, Tony's deep-throated "They're not good. They're Gr-r-reat!"
Pillsbury's iconic ad campaign, "Nothing says lovin' like something from the oven," is a classic example of a strong brand association. Over time, this ad became an expression of 1950s American family culture.
This line first appeared in the Energizer Batteries commercials in 1989. Energizer commercials are famous for a reason: they all look the same. First, the ad shows some product that's losing power, and when it's revealed that the batteries used in the product aren't Energizer, the cute Pink Bunny shows up and reminds everyone that Energizer batteries outlast other batteries because they are the best. Thanks, Pink Bunny.
The slightly less popular and cleaner version of Walmart, Target had to deal with a lot of problems for the past few years. As some of their employees like to joke, Target's unofficial slogan is "Expect more (work), (get) paid less."
The world's #1 soup maker, Cambell's, has used their recognizable "M'm! M'm! Good!" tagline off and on since the 1930s, every time they need to boost sagging sales.
KFC used to be known by a longer name - Kentucky Fried Chicken. The secret recipe, created by Colonel Harland Sanders, remains the same.
Maxwell House Coffee started to use their "Good to the last drop" slogan in the early 1900s. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator, but then they came up with the story about him saying that Maxwell House coffee was "good to the last drop." Nobody knows if it's true or not, but over one hundred years after President Roosevelt's declaration, this familiar slogan remains the brand's promise.
Coca-Cola developed the slogan, “It’s the Real Thing,” years ago. For this specific slogan, the company also wrote “I’d Like to Buy the World a Coke” in 1971. Coca-Cola has used many slogans that reflect both the brand and the times. A newer one is “Taste the Feeling,” introduced in 2016.
After the company's recent public relations nightmare - the brutal and bloody eviction of David Dao - United's now-infamous slogan "Fly the friendly skies" sounds funny and downright fake. The slogan was introduced in 1965, and by now it's safe to say that the promise has been broken.
The healthy and delicious cereal, Wheaties, was discovered by accident. In 1921, one health clinician in Minneapolis was mixing a batch of bran gruel for his patients when he spilled some of the mix on a hot stove. That's how the very first Wheaties prototype was made.
M&M's is one of those rare brands that realized its core value proposition from the very beginning. At the end of the day, chocolate is chocolate. How can you make one piece of chocolate truly stand out from another? By stressing its convenience factor, of course. M&M's brilliant slogan highlights the importance of finding something that makes your brand unique - in this case, the hard shell that keeps chocolate from melting in your hands.
Bounty paper towels, made by Procter & Gamble, introduced its catchy phrase, "The Quicker Picker Upper," decades ago. It sounds like one of those silly nursery rhymes you learned as a kid because this slogan uses what's called consonance - a poetic device that uses the repetition of the same sounds in short succession.
Yellow Pages’ old slogan from their 1970s ad campaign, “Let your fingers do the walking,” was developed to promote how easy it was to use their print directory, compared to walking or driving around town, looking for a certain local business or product. The slogan proved to be very successful.
The phrase "American by birth, rebel by choice," a tagline used by the American motorcycle manufacturer Harley-Davidson, is now also a biker thang. When it was first introduced, it instantly became a real winner with the biker community, who were both proud to be American and rebellious in nature.
In 1975, American Express first urged consumers not to leave home without their AMEX card. This catchy slogan attempted to establish American Express as the top provider of traveler's checks and cards that could be used every day. Over time, American Express also used celebrity endorsements to promote their card - the first commercials featured Academy Award winner Karl Malden. Later, other celebrities that provided endorsements included Stephen King and Jerry Seinfeld.
Walmart announced a new slogan in 2007 - “Save Money. Live Better." It's a great catchy phrase that combines two essential elements of a winning tagline: “Save money” is a feature, while “Live Better” is a benefit. Together, these two powerful phrases convince consumers that they have come to the right place, where they can buy both affordable and high-quality products.
Walt Disney died on December 15, 1966, but his legacy lives on. And, yes, he has made the world a happier place for a lot of us. His original Disneyland in California has been joined by a number of other Disney parks around the world.
"Buy It, Sell It, Love It" is one of the slogans used by American company eBay Inc. It is one of the largest online auction and shopping websites in the world, founded in 1995.
Did you know that a diamond is worth at least 50% less than you paid for it the moment you leave the jewelry store? So how did diamonds become so popular today, with a diamond engagement ring being a powerful symbol of love and commitment? It was all because of a brilliant marketing strategy created by ad agency N.W. Ayer in the 1940s for their client, De Beers. It perfectly captures the sentiment De Beers was striving for: that a diamond, just like your love, is eternal. In 1999, Ad Age named the iconic four words the #1 slogan of the 20th century.
In 1994, Sprite adopted a new slogan - “Obey Your Thirst” - becoming a more hip and urban-oriented company. The new ad campaign also featured a hip-hop theme song: some of the lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.”
Microsoft has a long history with less-than-amazing slogans. In fact, some of the company's past catchphrases make their 2010 slogan, "Be what's next," look downright brilliant.
The "I'm Lovin' It" song for McDonald's was recorded by American singer-songwriter Justin Timberlake in 2003. A few years ago, the company introduced an additional slogan that won't replace "I'm Lovin' It." Instead, "Lovin' Beats Hatin'" is meant to provide an extra marketing push.
Joyce C. Hall was a young, sensitive man from a poor family, who had to start working when he was just eight years old. His life is an old-fashioned success story about one man with a dream who went from jobbing postcards as a teenager to manufacturing and selling his own line. He also opened hundreds of stores across the U.S. and created a company that was worth $1.5 billion when he died in 1982.
Subway didn't take off at first; it took Fred DeLuca years to promote the sandwich shop that he opened when he was 17 years old, in order to pay his college tuition. Since fresh food is core to the brand’s image, "Eat Fresh" was one of the company's more successful slogans.
Since 2000, the large bank Capital One Financial has been promoting its credit card services by asking a simple question - "What’s in Your Wallet?" A few years later, it began promoting banking and other financial services using the same iconic slogan. By 2011, this tagline was proved to be so powerful that What’s in Your Wallet? was inducted into the Advertising Walk of Fame as one of the 16 Greatest Slogans in History.
A few years ago, Lay's Potato Chips introduced a new advertising campaign: "Bet you can't eat just one!" It was a clever slogan - with a clever commercial to match. But the reason it resonated so much was because it's true - it's quite difficult to eat just one chip. Why? Because there are reward centers being activated in those potato-chip-loving brains.
Nike's iconic slogan, "Just Do It," introduced in 1988, helped the company to become a worldwide phenomenon. Not everyone knows it, but this phrase was actually inspired by the final words of a criminal, Gary Gilmore, who demanded the death penalty after committing two murders in 1976.
The "Moving at the Speed of Business" campaign was developed to revolutionize the image of the world's largest package-delivery company, UPS. Over the years, this slogan built a solid reputation for the efficient delivery of parcels, letters and other documents.
Ringling Bros. and Barnum & Bailey Circus was a famous United States traveling circus, promoted as "The Greatest Show on Earth." The popular circus with a unique program began in 1919 and had its final show in 2017.
"Where's the beef?" is a catchphrase now, but it originated as a slogan for the fast food chain, Wendy's. It was introduced in 1984, featuring character actress Clara Peller. Since then it has become an all-purpose phrase questioning the substance of a product or idea.
Gillette launched their famous slogan, "The best a man can get," during Super Bowl XXIII in January 1989, kicking off an $80 million international campaign that used the same images and music in 19 North American and European countries. The company always targeted men more, and this slogan was specifically designed to reinforce the traditional image of the Gillette brand, bonding masculinity to their high-quality products.
The iconic tagline is not about the product - it's about the image this product can give you. Introduced by L’Oréal in 1971, these four words have been translated into at least 40 languages and now represent a movement as much as a product itself.
"Say it with flowers" is the most popular slogan used by small businesses that sell flowers. This advertising slogan was coined in 1917. You probably know that red roses signify love, but did you know that pink roses mean appreciation and yellow roses mean friendship?
Probably one of the most recognizable slogans among the car manufacturers, BMW’s “The Ultimate Driving Machine” tagline has served the Munich-based company well over the years. Used mostly in North America, the tagline is simple, descriptive, and to the point. The majority of marketers consider it to be a perfect slogan that is easily identifiable with the brand.
The famous motto of the United Negro College Fund that promoted the scholarship program for black students was so catchy and memorable that it became a iconic phrase you can hear anywhere now. In 1972, it was adopted as one of the most successful marketing slogans of all time - even though some grammar purists object to its construction.
The Japanese automaker Mazda introduced their new slogan, "Driving Matters," at the same time they launched their new 2016 MX-5 Miata. The company takes a more direct approach than "Zoom-Zoom" by simply saying Driving Matters. This phrase is meant to make customers believe that a good time behind the wheel can make their lives better. However, Zoom-Zoom isn't entirely dead - this classic slogan still appears in small print and some other ads.
Formerly known as the Minnesota Mining and Manufacturing Company, 3M has a short yet effective slogan. This company actively contributes to sustainable development and supports local communities.
Visa's slogan "It's everywhere you want to be," introduced in 1985, was brought back in 2014, but was reduced to make it more memorable. The new slogan, "Everywhere you want to be," is now used worldwide, except in the U.S., where the phrase is even shorter - just "It's everywhere."
IMAX's slogan sounds similar to Apple’s “Think different” tagline, but they have totally different meanings. IMAX, the company famous for their innovative theaters, offers a technique of widescreen cinematography that produces an image approximately ten times larger than the standard film. This fact inspired their iconic "Thing big" slogan.
In the '80s, AT&T urged people to "reach out and touch someone" using their telephone service. Even if only in a metaphorical sense, a telephone call can bring people closer, even when they're physically far apart. This fact made the catchy tagline super popular and recognizable.
Toyota is feeling it for more than 30 years already: their famous "Oh, What a Feeling!" tagline is still going in the Australian market. The slogan shifts the focus from the car to the consumer.
After five decades, in 2012, Avis dropped the iconic "We Try Harder" tagline that 's been synonymous with the Avis car-rental brand for years. Their new campaign repositioned the famous car-rental firm to appeal to busy business people. However, in 1962 this slogan was a huge success for Avis. In a matter of a single year, that campaign helped them to go from losing $3.2 million to turning a profit of $1.2 million for the first time in 13 years.
FedEx Corporation has a carefully crafted business slogan that speaks a lot about brand values and promises. Their commitment to each customer is to process all packages on the same day, without any delays.
"Think Small" was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, a tiny but powerful car. The “Think Small” campaign was developed in 1959 and, according to famous marketers, changed the very nature of advertising.
Adidas' famous slogan, “Impossible is nothing,” is actually taken from a quote by Muhammad Ali, one of the legendary boxers who ruled the ring for years.
Reebok's "I am what I am" is one of those slogans that is catchy and appealing. They try to create a status above others, play with your emotions and ego, and try to inflate your self-esteem.
For years, Porsche told us that “There is no substitute” for its expensive luxury cars not everyone can afford. Two generations have grown up with that mantra. In 2011, the new Porsche advertising campaign was released - “Engineered for Magic – Every Day” - that effectively promoted new Porsche sports cars.